A Creative Fusion: Analyzing NEWGENECE's "Get Up" Album - ETA (Write down the sound of Korean in English)

Introduction - about Get up album

The "Get Up" album by NEWGENECE has captivated K-Pop enthusiasts with its innovative blend of genres, such as Contemporary R&B, Baltimore Club, Dance-Pop, Miami Bass, and Funk brasileiro. Released on July 21, 2023, under the ADOR label, the album runs for 2 minutes and 31 seconds, showcasing the group's performance-centric approach through the use of trumpets and glitch synthesizers.

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A Visionary Collaboration Strategy

NEWGENECE's creative direction is defined by a dynamic and diverse group image. Led by Min Heejin, the brand ambitiously embraces collaboration while asserting its unique identity. This strategy is exemplified in the album's cover design and visuals, featuring a collaboration with the iconic Powerpuff Girls. The music video, shot using the iPhone 14 Pro, reinforces the group's collaborative concept, setting them apart from conventional K-Pop acts.

 

I wrote the Korean lyrics in English as it sounds.

nangbihaji ma sigan-eun eunhaeng

seodulleoseo wanseonghagineun jeongmal nappeuda bad-adeul-il su eobsda

ani nal jom mid-eobwa

eungdabhaeseo

jeobeon-e jab-assjiman neobakk-e eobs-eul ttae gyaen yeogijeogie beongaeleul luteune aju nunbusige

soljighi uli saie

geuneun wanjeonhi geojismal-eul haewass-eo geulae nae saeng-il patie neoman on mos geunal hyejin-iga mwonga honnassdeon geunal

jiwon-iga yeochin-ilang heeojin geunal maikeuneun eonjena nega eobs-i

neomu geugdanjeog-in os-eul ibgo

geuga malhaneun geos-eul deul-eossda

ulineun dangsin-i wonhaneun gos eodideun gal su issseubnida beibi mal-eul hamyeon nan sseuleojyeo naega pil-yohan geon nae pyeon-e issneun neoppun-iya ulineun dangsin-i wonhal ttaemada gal su issseubnida jigeum dangsin-eun eodie issseubnikka?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

naega balo jigeum geogi iss-eulge, geunyeoui pal-e issneun geu namjaleul ilh-eobeolige haegsim yeong-yeog-i nega pyeonjibhal su eobs-eul ttae nae mal mid-eo neon geugeosboda deo na-eun jagyeog-i iss-eo naega bandaehalge

kom-eun geunyang playin'

namjadeul-eun hangsang geojismal-eul hae nae saeng-il patie neoman on mos geunal hyejin-iga mwonga honnassdeon geunal

jiwon-iga yeochin-ilang heeojin geunal maikeuneun eonjena nega eobs-i

neomu geugdanjeog-in os-eul ibgo

geuga malhaneun geos-eul deul-eossda

ulineun dangsin-i wonhaneun gos eodideun gal su issseubnida beibi mal-eul hamyeon nan sseuleojyeo naega pil-yohan geon nae pyeon-e issneun neoppun-iya ulineun dangsin-i wonhaneun gos eodideun gal su issseubnida jigeum dangsin-eun eodie issseubnikka?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

eum-eum

dochag yejeong sigan-i eotteohge doenayo? dochag yejeong sigan-i eotteohge doenayo?

naega balo jigeum geogi iss-eulge, geunyeoui pal-e issneun geu namjaleul ilh-eobeolige nae pal-e sonyeon-i pil-yohae

nae pal-e sonyeon-i pil-yohae

nae pal-e sonyeon-eul wonhae

nae pal-e sonyeon-i pil-yohae

Embracing Musical Diversity

The album "Get Up" boldly incorporates a wide range of musical influences. Drawing inspiration from the 60s pop art movement, NEWGENECE's album art resonates with the style of the past. Additionally, the group weaves in elements from 90s drum and bass, Baltimore club, two-step, and breakbeat, giving their music a unique and forward-thinking appeal.

Exploring "ETA" - A Distinctive Sound

One of the standout tracks in the album is "ETA." Unlike the previously released "Super Shy, " "ETA" deviates from the resemblance to the group's earlier work. The prominent placement of trumpets and glitch synthesizers showcases the group's commitment to creative individuality. The track's repetitive, yet smooth and melancholic melody, reminiscent of Funk brasileiro, adds an emotional depth to the otherwise lively party sound, resembling a scene from a Korean-style hero drama.

Performance-Centric Design and Impact

The album strategically prioritizes stage performance over vocal-centric performances. Leveraging the power of repetition, the tracks seem tailored for short-form consumption, aligning with recent trends in popular music. However, some fans who expect the traditional sound of K-Pop may find the repetition a bit monotonous and may yearn for more melodic and diverse offerings.

Conclusion

In conclusion, NEWGENECE's "Get Up" album successfully embraces their visionary collaboration strategy, while musically exploring new territories. The use of trumpets and glitch synthesizers adds an enchanting dimension to their performance-focused sound. While the album impressively showcases the group's growth in non-musical aspects, some listeners might feel that the music itself could have further diversified from the repetitive elements. Overall, "Get Up" becomes a significant milestone in NEWGENECE's discography, reflecting their distinct creative colors and expansive potential.

 

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